Lead Product Designer · UX, Product Strategy, AI

Making complexity feel simple

I help businesses grow by designing products that are simple to use and built to last. I work with teams to turn ideas into plans we can build around, and I bake in AI where it saves real time and money.

Case studies

MoneyGram Website Redesign

Modernizing the marketing site and account experience end to end.

+19%

FTT lift

+21%

Organic traffic

#7→#3

Keyword position

View case study →
Collage of redesigned MoneyGram website screens, including the homepage, location finder, and app download pages

AI Web Page Assembly Agent

An internal AI agent that assembles marketing pages automatically.

<1 hr

Avg turnaround

1,000+

Pages in 3 mo

+ Real adoption

5 team members integrated the agent into daily workflow

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Screens from the AI web page assembly agent, an internal tool that builds marketing pages

LunarCrush Portfolio Redesign

Reimagining the asset portfolio experience for a crypto intelligence platform.

35%

User activity, month 1

65%

New activity, 3 mo

45%

Lower bounce rate

View case study →
Redesigned LunarCrush asset portfolio dashboard screens

MoneyGram App Redesign

A ground-up redesign of the core mobile app experience.

+9%

Return visits

-13%

Support queries

34%→29%

Bounce rate

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Redesigned MoneyGram mobile app screens

Stablecoin Wallet Design

Designing a stablecoin wallet product from the ground up. MoneyGram's first on-ramp to crypto.

78%

Positive feedback

100

Beta surveys

+Field testing

1 week live-testing in Mexico

View case study →
Stablecoin wallet product screens for MoneyGram

MoneyGram Calculator Redesign

Rebuilding the send-money calculator to make fees and exchange rates instantly clear.

+17%

Sign-up rate

+13%

FTTs

+15%

Repeat transactions

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Redesigned MoneyGram send-money calculator screens

KPiQ

Designing an AI-powered marketing analytics product that turns raw data into decisions.

90%

Task completion

+25%

New sign-ups

+10%

First-time transactions

View case study →
KPiQ marketing analytics dashboard screens