MoneyGram Website Redesign
Modernizing the marketing site and account experience end to end.
+19%
FTT lift
+21%
Organic traffic
#7→#3
Keyword position
Lead Product Designer · UX, Product Strategy, AI
I help businesses grow by designing products that are simple to use and built to last. I work with teams to turn ideas into plans we can build around, and I bake in AI where it saves real time and money.
Modernizing the marketing site and account experience end to end.
+19%
FTT lift
+21%
Organic traffic
#7→#3
Keyword position
An internal AI agent that assembles marketing pages automatically.
<1 hr
Avg turnaround
1,000+
Pages in 3 mo
+ Real adoption
5 team members integrated the agent into daily workflow
Reimagining the asset portfolio experience for a crypto intelligence platform.
35%
User activity, month 1
65%
New activity, 3 mo
45%
Lower bounce rate
A ground-up redesign of the core mobile app experience.
+9%
Return visits
-13%
Support queries
34%→29%
Bounce rate
Designing a stablecoin wallet product from the ground up. MoneyGram's first on-ramp to crypto.
78%
Positive feedback
100
Beta surveys
+Field testing
1 week live-testing in Mexico
Rebuilding the send-money calculator to make fees and exchange rates instantly clear.
+17%
Sign-up rate
+13%
FTTs
+15%
Repeat transactions
Designing an AI-powered marketing analytics product that turns raw data into decisions.
90%
Task completion
+25%
New sign-ups
+10%
First-time transactions